Rexona Partnership Transforms the Community Through Inclusive Sports Programs

Through our Transform Partnership with Rexona, our staff have further their knowledge and skills thanks to Rexona's training and resources aimed at diversity and inclusivity in sports coaching.

Background

The Rexona Breaking Limits Programme empowers young people to move how they want. With a focus on overcoming constricting pressures the youth of today face placed upon them by cultural, socio-economic, and geographic barriers, Rexona provides a partnership with not for profit organisations to further their work in the sport for good movement.

The Challenge

Many students across the Greater Sydney region experience disadvantages in education and opportunities within lower socio-economic areas which results in subsequent effects of racial discrimination, and cultural and financial limitations on young people.

With the help of Rexona’s Breaking Limits Programme, Creating Chances had the opportunity to continue our work in social and emotional learning through sport, equipping our staff with a fantastic library of resources including diversity and inclusion Coach Training. This enabled them to provide further opportunities for students during their facilitations to cater to the specific needs of the students.

Our Solution

By partnering with Rexona in 2024, 138 coaches across all our Creating Chances Programs, completed the Rexona Breaking Limits training which enabled them to provide sessions to approximately 500 young people. This brought diversity and inclusion training to the staff on topics such as gender equity, disability coaching, and cultural awareness.

The knowledge gained by our staff from the training was then able to be passed onto students we serve in the community, better equipping our coaches with means to facilitate sessions to students of all abilities.

Program Highlights

Students participating in the program gained significant personal development benefits. They acquired leadership skills, improved their self-esteem, and learned the importance of perseverance, skills highly valued by Creating Chances in young people’s personal and professional endeavours. Through engagement with Creating Chances’ Facilitators and the diverse experiences afforded, students were better equipped to pursue educational and career opportunities.

The program encourages them to explore their interests and talents, opening doors to new possibilities that they may not have considered otherwise. The program additionally fostered a sense of belonging and community among participants. By engaging in group activities and projects, students learnt the value of teamwork and social interaction, which are crucial for their overall development and engagement in Australian society.

Impact

“As a coach for Creating Chances I was able to build an inclusive environment for the young women who attend my sessions because of the Rexona Breaking Limits Women Inclusion module. I found this module helped me to show up for the young women of my area by increasing my confidence in delivering sessions that were grounded in individual strengths, empathy and self determination.
Empowering young girls within the community not only allowed them to see their potential, autonomy and ability within themselves, but also within myself through my strength building capabilities as a coach. Additionally, this module, specifically the game ‘Tag’, fostered an environment which facilitated empathy amongst the male students within the cohort, which then led to broader perspective and understanding of how we can all contribute to build a community rich in equity and support for our teammates, regardless of their gender.” – Elizabeth, Head Facilitator

Results

The Breaking Limits Programme had an immense impact on our staff, allowing rich learnings to play out on the pitch, making the space safe and welcoming for all.

Students saw the difference these activities delivered by Creating Chances staff made to their sessions for the better. They felt the positive impacts from participating in the games which created a more inclusive space for all: “changing up the games with the Rexona modifications helped everyone play.”

This collaboration aimed to empower young people by providing them with the skills and confidence needed to overcome personal and social barriers. The synergy between Rexona’s commitment to community well-being and Creating Chances’ expertise in youth development has yielded significant benefits for both our staff and the students involved.

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